Trucking Edge

About the Brand

Trucking Edge is a premier staffing agency committed to linking businesses in the transportation sector with highly qualified commercial motor vehicle (CMV) drivers and other staff. Trucking Edge sought to establish itself with a brand that would set it apart from competitors. The brand needed to reflect its cutting-edge service with its deep experience in the trucking industry.

The final brand identity achieves this confident expertise through its bold and angular logo and typography paired with a color palette evocative of asphalt, chrome, and highway signs.